On: September 14, 2015 By: Prema Nakra
Export Marketing Strategies: To Adapt or Not to Adapt?
Success in global markets may mean adapting your products for local markets. Here are the issues and challenges you may face in export marketing.
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On: August 24, 2015 By: Prema Nakra
Should You Care about Country of Origin Impact?
A product's country of origin impacts consumers' perception of the quality of the goods and their likelihood of buying.
On: May 27, 2015 By: David Noah
13 Essential LinkedIn Groups for Exporters
Here are 13 essential LinkedIn exporting groups you can use to network, increase your knowledge, and interact with customers.
On: March 25, 2015 By: David Noah
4 Strategies Exporters Should Use to Protect Their Patents Globally
Patents are a valuable tool in the global business economy. Unfortunately, many exporters don’t realize the importance of protecting their patents. Here are 4 strategies for doing so.
On: March 19, 2015 By: David Noah
Who’s Who in Your Export Journey (Infographic)
This infographic shows the major players and key stops in an exporter’s journey.
On: March 12, 2015 By: David Noah
5 Strategies for Exporters to Protect Their Trademarks Globally
Trademarks are a visible, valuable tool in the global business economy. Unfortunately, many exporters don’t realize the importance of protecting and enforcing their trademarks. Here's what you can do.
On: February 2, 2015 By: Becky DeStigter
Five Steps for Creating Great International Customer Service
These five tips can help your employees provide exception international customer service, which strengthens your company brand.
On: January 19, 2015 By: Roy Becker
The Difficulties of Securing a Back-to-Back Letter of Credit
In the U.S., banks rarely issue back-to-back letters of credit. Here are several reasons bankers often refuse to assist.
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On: July 24, 2014 By: David Noah
You Need a CARICOM Invoice (Even Way down in Kokomo)
Here’s what you should know about the CARICOM invoice, and how it applies to your exports.
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